Meet the finalists of the Benelux AI in Recruitment Award 2024 [Ep. 16]

In the latest episode of AI in Recruitment, hosts Jasper Spanjaart and Martijn Hemminga dive into the rapidly evolving landscape of AI in recruitment. This episode showcases the finalists for the Benelux AI in Recruitment Award 2024, shares news about the AI in Recruitment Outlook 2025, and delves into recent AI developments and their broader implications. Listen to the full episode via Spotify, Apple Podcasts or via the link in the article.

Benelux AI in Recruitment Award 2024 finalists

The second edition of the Benelux AI in Recruitment Award highlights companies pushing boundaries with innovative AI applications. Six finalists were discussed, each demonstrating how technology can transform recruitment processes. Now, it’s up to the expert jury to decide the winner. The winner will be awarded a trophy during the Recruitment Tech Event 2024. These are the finalists:

1. ORANJEGROEP: Managing large-scale recruitment processes across ten countries with a small team was a challenge until ORANJEGROEP integrated Recrubo.ai with Carerix. Their AI solution automates the entire workflow, from translating job listings into multiple languages to scheduling interviews via WhatsApp. The impact? In just six months, three recruiters managed over 15,000 candidates—a testament to the power of AI-driven automation.
2. NoMilk2Day: Active in the Netherlands, Asia, and the US, NoMilk2Day implemented the Byner ATS platform, an AI-powered tool that automates interviews, generates transcripts, and even analyses candidates’ personality traits. Their advanced AI models are tailored for psychometric analysis, enabling a deeper understanding of candidates’ communication styles and competencies.
3. PostNL: Facing challenges like ghosting and competition for applicants, PostNL partnered with Scotty AI to create a digital recruiter, “Charlie.” This AI can handle up to 500,000 conversations simultaneously, screening candidates efficiently without bias and even cross-selling job opportunities—showcasing scalability without compromising candidate experience.
4. In2Dialog: Their AI-driven tool integrates seamlessly with phone and online conversations, summarising and analysing interviews to provide psychometric insights. It is a powerful addition for recruiters seeking data-driven evaluations of candidate suitability.
5. sympl: Designed for recruitment marketing campaigns, sympl’s SaaS solution uses AI to help HR professionals create and optimise campaigns, even without marketing expertise. The tool leverages data-driven algorithms and A/B testing, allowing recruiters to maximise their reach and effectiveness.
6. The Selection Lab: This finalist offers video assessments powered by generative AI in over 40 languages. These assessments measure personality and cognitive skills, creating a personalised and efficient screening process for high-volume recruitment scenarios.

These finalists illustrate the versatility of AI in enhancing recruitment processes, whether through automation, scalability, or deeper psychometric analysis. “These are all worthy finalists”, said Hemminga. “It just goes to prove how specific AI use-cases in recruitment can get. The fact that we have three use-cases and three tools that showcase their value to Benelux users, we look forward to seeing who wins.”

OpenAI’s shift to profit model

The episode also covered major developments in the AI sector, focusing on OpenAI’s strategic shifts. OpenAI recently raised $6.6 billion, bringing its valuation to $150 billion. With key investors like Microsoft, NVIDIA, and SoftBank, the company is transitioning to a full for-profit model, moving away from its capped-profit structure. “OpenAI started as a non-commercial foundation. If profit is now going to be a main goal, then there is a risk that ethical issues will become less important”, said Hemminga. “We will have to wait and see…”

“It’ll be interesting to see how this plays out, especially as other tech giants like Meta and Google ramp up their own AI developments.”

The departure of OpenAI’s CTO Mira Murati and other senior leaders adds to the uncertainty, sparking speculation about internal challenges. OpenAI’s launch of a Safety and Security Committee, aimed at maintaining AI ethics. “I am a bit sceptical about its effectiveness”, said Spanjaart. “Especially with Sam Altman stepping down from it to maintain its independence. It’ll be interesting to see how this plays out, especially as other tech giants like Meta and Google ramp up their own AI developments. Meta’s latest multimodal platform, Llama 3.2, is making waves, and we’re expecting new releases from Google soon.”

Don’t miss the AI in Recruitment: Outlook 2025

The episode concluded with exciting announcements for the AI in Recruitment community. On 30 January 2025, the hosts will be hosting the second live online talk show, AI in Recruitment: Outlook 2025. This event will feature legal expert Inge Brattinga, who will provide insights into the latest AI legislation, including the EU AI Act. With last year’s edition attracting over 600 registrations, it promises to be an influential platform for thought leadership and networking.